STOP PUTTING OFF YOUR DIGITAL COURSE THAT COULD BE MAKING YOU MONEY FOR YEARS TO COME!
How To Turn Your Next Course Idea Into A
For Your Students...
Brainstorm, build and complete the best + most reliable course you’ve ever created in the next 4 weeks
(even if you’ve never built one before).
After building 35 courses (we counted)
and $7.5M in sales...
We uncovered the scientific process behind building courses that just plain WORK.
The info product industry is FILLED with depressing statistics about course completion rates, refunds, and chargebacks, and that doesn’t even account for the number of people who spend hours of time building something that never gets ONE student.
Amazing experts (like you!) that could change the lives of hundreds or thousands of students if you could just get your dang course idea FINISHED.
Problem is, there are so many variablesthat come into play, building acourse feels NOTHING likea scientifically sound process.
Sound familiar? We call this
The Periodic Table of Course Creation Confusion
Inclusions: You don’t know how much to include... or NOT include
Delivery Method: You can’t figure out whether you should do it live, pre-recorded, presell it, etc.
Time + Energy: Seems like a lot to build a course without a promise that it will sell
Platform Overwhelm: You get stuck in the weeds of platforms + tech and how to make sure you choose the right one
Past Failure: You’ve built courses in the past that were just “meh” - low sales & not something you’re proud of
Out of Date: You don’t want to make something that will just have to change in a few months
Wild Card: Whenever you do research to buy programs, prices and quality are all.over.the.map.
But HOW: You have a million courses about courses but none actually teach HOW TO ACTUALLY build the thing
Pricing Woes: You don’t know what to price it at, to get the most profit AND the most sales
The Periodic Table of Course Creation Confusion
If you’re thinking,
“Julie + Cathy...
HOW ARE YOU IN MY HEAD?!”
It’s because we’ve seen everything at this point.
Experienced it too.
The only difference between you and us is that we’ve had several years (and thousands of points of data) to help us determine what WON’T work, and what WILL.
The Good News is...
That means we’ve turned the course creation process into a SCIENCE, and that means…
Here's what we discovered...
Top Secret Ingredient No. 1
Pre-selling a course works.
The problem has been that people don’t really define what pre-selling actually means.
So we’ve deconstructed HOW we presell a course so that you are PREPARED.
Preparation happens with:
Now you’ve anchored your course in the real world, where real people, with real credit cards will buy.
Top Secret Ingredient No. 2
Then comes the planning.
This is the way you discover FRAMEWORKS. This is what makes your course work.
The planning process is a crucial step to making your course unique. It’s what makes your course totally memorable... OR... completely forgettable.
A (WO)MAN WITH A PLAN:
Be careful... frameworks aren’t often found when you’re flying by the seat of your pants. So in the planning process, you’re weaving marketing + instructional design to uncover this piece that helps you stand out.
We teach a layered approach to a rough buildout prior to launch.
Top Secret Ingredient No. 3
TRUE transformation and word of mouth referrals COME FROM community.
Finally, you add the most important thing that truly creates transformation, a raving fan base and word of mouth referrals: COMMUNITY.
TAKING CARE OF
Every step of the way with onboarding to community involvement to rewards and gamification, this is what creates a true identity shift for your students.
We pull back on the curtains to show how when you take care of your humans, they will take care of you.
NOTE: This is not a course about marketing.
We have SO MANY courses on that.
No, instead we are covering the piece that makes courses go viral...
the actual DESIGN of the course content itself.
Meet the Mad Scientists behind this
THE MASTER MARKETER
There are few coaches out there that have as much experience with courses as Julie does. She's taught thousands of students, overseen multi-seven figure launches, worked directly on building out content for one of the most successful funnels ever, has her own private mastermind group where she runs strategic point for all kinds of businesses, offers and courses in multiple industries and markets.
THE MASTER DESIGNER
Cathy has been beautifying brands and designing experiences of digital delight for over 21 years, working with multi-billion dollar brands like Apple, Costco, Best Buy and Disney. She specializes in High-end Branding, Graphic and Web design with the infusion of Strategic Conversion for brands that scale and last. When Cathy’s not crafting multiple 6 figure funnels, she is leading the movement on integrity in Marketing through the the Marketer’s Heart community.
Over 10,000 students, $7M in sales, and some of the best courses on the market (that people use, finish and see results from), we’re ready to bring that formula to you!
Ready to brainstorm, build, and complete the best course you’ve ever created?