NOVEMBER 21 - NOVEMBER 28

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STOP PUTTING OFF YOUR DIGITAL COURSE THAT COULD BE MAKING YOU MONEY FOR YEARS TO COME!

How To Turn Your Next Course Idea Into A

Transformational Experience

For Your Students...

Course Chemist Reviews

Brainstorm, build and complete the best + most reliable course you’ve ever created in the next 4 weeks

(even if you’ve never built one before).

Course Chemist Reviews

After building 35 courses (we counted)

10,000 students

and $7.5M in sales...

We uncovered the scientific process behind building courses that just plain WORK.

BUT FIRST...

The info product industry is FILLED with depressing statistics about course completion rates, refunds, and chargebacks, and that doesn’t even account for the number of people who spend hours of time building something that never gets ONE student.

Amazing experts (like you!) that could change the lives of hundreds or thousands of students if you could just get your dang course idea FINISHED.

Problem is, there are so many variablesthat come into play, building acourse feels NOTHING likea scientifically sound process.

Sound familiar? We call this

The Periodic Table of Course Creation Confusion

01

In

Inclusions: You don’t know how much to include... or NOT include

02

Dm

Delivery Method: You can’t figure out whether you should do it live, pre-recorded, presell it, etc.

03

Te

Time + Energy: Seems like a lot to build a course without a promise that it will sell

04

Po

Platform Overwhelm: You get stuck in the weeds of platforms + tech and how to make sure you choose the right one

05

Pf

Past Failure: You’ve built courses in the past that were just “meh” - low sales & not something you’re proud of

06

Od

Out of Date: You don’t want to make something that will just have to change in a few months

07

Wc

Wild Card: Whenever you do research to buy programs, prices and quality are all.over.the.map.

08

Bh

But HOW: You have a million courses about courses but none actually teach HOW TO ACTUALLY build the thing

09

Pw

Pricing Woes: You don’t know what to price it at, to get the most profit AND the most sales

The Periodic Table of Course Creation Confusion

If you’re thinking,

“Julie + Cathy...

HOW ARE YOU IN MY HEAD?!”

Course Chemist Reviews

It’s because we’ve seen everything at this point.

Experienced it too.

The only difference between you and us is that we’ve had several years (and thousands of points of data) to help us determine what WON’T work, and what WILL.

The Good News is...

That means we’ve turned the course creation process into a SCIENCE, and that means…

PREDICTABLE outcomes.

Here's what we discovered...

Top Secret Ingredient No. 1

Pre-selling a course works.

The problem has been that people don’t really define what pre-selling actually means.

So we’ve deconstructed HOW we presell a course so that you are PREPARED.

Preparation happens with:

  • A solid foundational mission statement
  • A detailed outline
  • Combine that with the marketing juice of who you’re serving and what solution you’re offering through sales copy...

FAST-ACTING TAKEAWAY:

Now you’ve anchored your course in the real world, where real people, with real credit cards will buy.

Top Secret Ingredient No. 2

Then comes the planning.

This is the way you discover FRAMEWORKS. This is what makes your course work.

The planning process is a crucial step to making your course unique. It’s what makes your course totally memorable... OR... completely forgettable.

A (WO)MAN WITH A PLAN:

Be careful... frameworks aren’t often found when you’re flying by the seat of your pants. So in the planning process, you’re weaving marketing + instructional design to uncover this piece that helps you stand out.

FAST-ACTING TAKEAWAY:

We teach a layered approach to a rough buildout prior to launch.

Top Secret Ingredient No. 3

Happy Students,

Happy Wallet.

TRUE transformation and word of mouth referrals COME FROM community.

Finally, you add the most important thing that truly creates transformation, a raving fan base and word of mouth referrals: COMMUNITY.

TAKING CARE OF BUSINESS PEOPLE:

Every step of the way with onboarding to community involvement to rewards and gamification, this is what creates a true identity shift for your students.

FAST-ACTING TAKEAWAY:

We pull back on the curtains to show how when you take care of your humans, they will take care of you.

NOTE: This is not a course about marketing.

We have SO MANY courses on that.

No, instead we are covering the piece that makes courses go viral...

the actual DESIGN of the course content itself.

Meet the Mad Scientists behind this

Course Chemist

Julie Chenell

THE MASTER MARKETER

There are few coaches out there that have as much experience with courses as Julie does. She's taught thousands of students, overseen multi-seven figure launches, worked directly on building out content for one of the most successful funnels ever, has her own private mastermind group where she runs strategic point for all kinds of businesses, offers and courses in multiple industries and markets.

Course Chemist

Cathy Olson

THE MASTER DESIGNER

Cathy has been beautifying brands and designing experiences of digital delight for over 21 years, working with multi-billion dollar brands like Apple, Costco, Best Buy and Disney. She specializes in High-end Branding, Graphic and Web design with the infusion of Strategic Conversion for brands that scale and last. When Cathy’s not crafting multiple 6 figure funnels, she is leading the movement on integrity in Marketing through the the Marketer’s Heart community.

Over 10,000 students, $7M in sales, and some of the best courses on the market (that people use, finish and see results from), we’re ready to bring that formula to you!

Ready to brainstorm, build, and complete the best course you’ve ever created?

Six instructional design experiments that will take you from idea to completion of your next course...without worrying that your content is going to suck or be a disappointment.

Perfect For:

Experts • Authors • Course Creators • Speakers

+ anyone who works with a business owner to build a course

Stop worrying about how much content to include or not. Feel 100% confident that you’re delivering just the right amount!

Learn how to break down difficult ideas into manageable bites with engaging presentations that people love to consume!

Avoid the “Expert’s Curse” and teach in a way that inspires people to take action rather than wondering what the heck you just said.

Work through the curriculum AS YOU BUILD, even if you’re trying to presell, do it live, or do it ahead of time.

Harvest all kinds of ideas about how to create worksheets, resources, visual aid, and other goodies that give students an incredible experience.

Price your course right from the get go, including the ideal payplan for your customers.

Build a long term PROFITABLE digital asset that is easy to understand, organized, helpful, and most importantly… delights your students and makes them say, “I’m so glad I bought ----(insert your course here)----.”

Let’s Explore The Method Behind Course Chemist©’s 6 Experiments!

The Groundwork Experiment

Build a SOLID foundation for your course with three simple tasks that 99% of course creators don’t do.

The foundational work 99% of people don’t do, that completely changes the game when it comes to course creation. Wouldn’t it feel amazing to be completely clear on what you were teaching and HOW you were teaching it, without second guessing yourself? That’s the goal of the groundwork experiment.

Learn how to:

  • SET YOURSELF UP FOR SUCCESS (ENSURING YOU WILL COMPLETE THE BUILD)
  • GET ORGANIZED (MAKE THE WHOLE PROCESS EASIER FROM DAY ONE)
  • BUILD A FRAMEWORK THAT WILL PREVENT YOU FROM BUILDING A HYDRACOURSE*

*hydracourse is a course that starts off as one thing and morphs into a million things that tangles you up and ensures you will never let it see the light of day.

The Outline Experiment

Take your ideas and corral them into a succinct, detailed outline that will anchor your course and ensure it’s organized.

This isn’t just a “make your outline” and be done with it experiment. We’ll help you think through strategically HOW BEST to arrange your content so you’re not having to continually go back to add, update, and change things.

Learn how to:

  • ARRANGE YOUR CONTENT (YES THERE ARE MULTIPLE WAYS TO DO IT!)
  • BUILD AN OUTLINE THAT WILL MAKE SALES COPYWRITING A CINCH!
  • DIVIDE UP YOUR CONTENT BETWEEN CORE CONTENT, RESOURCES, AND BONUSES

Marketing Pitstop Experiment

Inside the strategy of beautiful course creation whether you’re pre-selling your content, doing it live, or building it ahead.

Unlike other courses that teach you concepts in a vacuum, we’ll interject your build with crucial information that marries marketing with instructional design.

Learn how to:

  • Organize your workflow so you know what has to be done ahead of time and what can be done later
  • Guarantee that you build something that EXCEEDS the expectations on your sales page or webinar

The Build Experiment

Our 4-step approach to planning your course material in a smart + simple way, so it’s done efficiently and well!

The most important part of building a course is the preparation you put into the material. You’ll be blown away at how much faster and more streamlined everything goes when you do our 4-step layered approach to building content.

Learn how to:

  • PRESENT THE INFORMATION IN A WAY THAT ENSURES OPTIMAL COMPREHENSION
  • CREATE VISUAL AIDS TO MAKE YOUR PRESENTATIONS POP
  • IDENTIFY YOUR UNIQUE FRAMEWORKS AND WAYS OF THINKING THAT CAN BE USED IN YOUR SALES MESSAGING

The Community Experiment

What makes the difference between a course with 50 students and 5000? The community it creates! We’ll show you how!

We’re going to show you how to make your course experience amazing, from the moment they complete purchase. We have five key touchpoints we work into every course we build that help reduce refunds, manage expectations, and make people feel welcome.

Learn how to:

  • Decide which community option works best for the course you’re building
  • Stand out among the crowd in the way you deliver the onboarding experience, from order confirmation to the last module
  • Pick out rewards and awards for students who take action

The Teaching Experiment

When it’s time to present to real live students and finish your content at the same time? We’ve got you!

This experiment takes you up close and personal with Julie’s method for teaching content - both in live and pre-recorded sessions. Watch how she edits her videos quickly, batch uploads items, and work directly with students in a live environment.

Learn how to:

  • TEACH ON A LIVE CALL VS. A PRE-RECORDED MODULE
  • BUILD + TEACH AT THE SAME TIME
  • DECIPHER BETWEEN FEEDBACK YOU NEED TO ACT ON VS. OVER EXCITED STUDENTS

We know that even with those six experiments…

There are still confounding variables that come up and threaten to ruin your course creation concoction.

So we’ve added a few extras*

BONUS #1

Customer Support +

Refund Banisher

Wouldn’t it be nice to know if you and your course were normal? What to expect with refunds, tricks to reduce them, and how to save on-the-fence customers.

BONUS #2

Worksheet

Gorgeous

By popular request, Worksheet Gorgeous will take you inside Julie’s designer spreadsheets.

She’ll explain how she comes up with them, plus tips + tricks for styling, formulas, and other goodies.

BONUS #3

Pricing Your

Program

We’ve included a special class directly from our certification program that teaches pricing for various different offers.

Never doubt the price of your course again!

BONUS #4

Inside Building an Assessment

Back in 2018, Julie built a super popular Freelancer Prototype Assessment. She’ll walk through how she did it, and how you can use these customer-loved assessments in your course!

BONUS #5

Building a Virtual Scavenger Hunt with Gamification Expert Tama-Lea

Add this fun gamification technique to your course to surprise and delight your students! Learn how to build a virtual scavenger hunt that helps your community take action and consume the content you’ve provided them.

BONUS #6

Coffee Chat with Julie + Trademarking + Legalese Expert Christina Scalera

We’ll tackle several key pieces of info you need to protect yourself and your work. We’ll go through what a privacy policy and terms + conditions are, how to handle refunds, and the process for trademarking your genius.

BONUS #7

Building Physical Product Boxes With Amber Housley

Join Amber Housley LIVE (the recording will live in the portal) on how she brings physical product boxes, workbooks, and other mail to your door full of goodies for her students.